PROJECT 04
Mystic Valley,
Thursday Bar
AN IMMERSIVE FANTASY-LED NIGHTLIFE EVENT
Mystic Valley was an immersive event experience created for Thursdays Bar, designed to bring a sense of magic, mystery and atmosphere to the underground venue. Layered with florals, vines, glowing details, blue elixir cocktails, belly dancers, DJs and live electronic drums, the night became an elegant and transportive world of its own.
EVENT CURATION, CONCEPT DEVELOPMENT, CREATIVE DIRECTION, SPATIAL STYLING
CREATIVE DIRECTION | CONCEPT DEVELOPMENT | VISUAL DESIGN EVENT STYLING | ENTERTAINMENT | MARKETING
Selected Design Moments
PROJECT GALLERY
A cohesive look across space, styling and details - each element designed to transport the Mystic Valley experience to life.
Visual Campaign
PROJECT GALLERY
CAMPAIGN KEY VISUAL
CREATIVE DIRECTION & DESIGN
Social & Digital Content · Promotional Assets · Campaign Imagery Digital Marketing Design · Visual Identity ·
A visual campaign created to capture the world of Mystic Valley, translating the event’s atmosphere into a cohesive suite of event imagery, social content, EDMs, marketing assets and promotional touchpoints.
SOCIAL CONTENT EXAMPLES
ARTIST SPOTLIGHT CARDS
STORY INVITE FRAMES
PROMOTIONAL BANNER /STRIP
