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PROJECT 05

Velvet Underground, 
Thursday Bar

EVENT CURATION, CONCEPT DEVELOPMENT, CREATIVE DIRECTION, SPATIAL STYLING

AN INTIMATE UNDERGROUND NIGHTLIFE EVENT 

Velvet Underground was an intimate event experience created for Thursday Bar, transforming the venue into a moody underground lounge inspired by old-world glamour, rich textures and cinematic nightlife.

Layered with deep burgundy tones, velvet textures, roses, brass accents, ambient lighting and intimate table styling, the night was brought to life through a cohesive visual direction across spatial styling, décor and event execution, creating an elegant, atmospheric and transportive nightlife experience.

CREATIVE DIRECTION     |     CONCEPT DEVELOPMENT     |    VISUAL DESIGN

EVENT STYLING     |     ENTERTAINMENT     |     MARKETING 

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PROJECT GALLERY

Selected Design Moments

STYLING HIGHLIGHTS

Deep velvet textures in rich burgurdy and midnight tones

Ambient lighting for a warm, intimate glow

Custom table styling with signature rose detail

Layered materials - velvet, brass, glass and aged finishes

Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
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Visual Campaign 

CAMPAIGN KEY VISUAL
Pink Poppy Flowers
STORY INVITE FRAMES
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CREATIVE DIRECTION & DESIGN

SOCIAL & DIGITAL CONTENT · PROMOTIONAL ASSETS ·CAMPAIGN IMAGERY · DIGITAL MARKETING DESIGN · VISUAL IDENTITY ·

A visual campaign created to capture the dark, intimate atmosphere of Velvet Underground, translating the event’s moody nightlife aesthetic into cohesive campaign imagery, digital invitations, promotional banners and social assets.
INVITATION
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PROMOTIONAL BANNER /STRIP
BIANCAGRIGG.COM
@biancagriggstudio
auckland, new zealand
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